How to embrace the Wicked trend sustainably

With the release of Wicked: For Good fast approaching, everyone’s getting in on the Emerald City aesthetic. From glittery gowns to pastel accessories, this is one trend that’s hard to miss. But while it’s easy to be swept up in the magic, it’s worth asking: how do we follow a trend without letting it control […]
How maximalist fashion and sustainability go hand in hand

By Abby Davidson As a self-proclaimed sustainable maximalist I often find myself thinking about the relationship between maximalism and sustainability and I reckon some of you might have too. To start I want to consider what maximalism is. A simple search will bring you to this definition: “maximalism, a reaction against minimalism, is an aesthetic of […]
Love, preloved – An edited extract from Sheryl Bolden’s book ‘Sustainably Stylish A guide to a guilt-free wardrobe’

When asked which clothes are the most sustainable, my answer is without doubt, the ones that already exist! Before you panic, I’m not suggesting we should never buy anything brand new again. I’m a realist and a pragmatist and I love buying new things, but I want to share with you the reason why we […]